Frequently asked questions

Q. Can I use the name Sturgis in my business name?

A. Yes, as long as your business has nothing to do with the Sturgis® Motorcycle Rally. If you are unsure please contact us to avoid legal penalty.

Q. Can I sell Sturgis labled products that are not rally related?

A. Yes, products that have no relation to motorcycles or motorcycle rallies can be labeled Sturgis. To ensure to avoid legal penalty please contact us with specific questions.